Hello, you guys Jason Wardrop here and in this video I'm, going to break down how to start a digital marketing agency with no money, No course and how to get to $ 10,000 per month right now., Most these videos out on YouTube.

. I know everyone & # 39. S got a course for 997 or whatever the price point is, and It's kind of like some free value, and then they're trying to sell you something at the end. And obviously yes, I do have a course.

I get that, but at the end of day I am NOT trying to sell my course. This is Syed right here and said: hey Jason kind of actually start an agency. So I'm, assuming a marketing agency right here with literally zero money.

Most people are like yeah just buy my 997 course with $ 2,000 upsells.. I'm. Like bro. Did I mention I am broke AF so guys. I want to break down the whole strategy right here. Cuz it's, really not too complicated.

Now, if you want to get into like the hiring the firing they're, like all the client contracts, all like the crazy stuff that Really you don't really need until you're at a ten thousand dollars per Month plus business, Then that's when maybe at nine.

Ninety seven course will come in now I don't. I can't speak for everyone's course, but that's kind of how it goes right. So let me just break down how to go through and start like sigh head right here is saying, with literally zero Money.

How to scale up to ten thousand dollars per month, because you do not need one of these courses. All right, I've, got person on my channel, like so many videos, showing you how to actually run ask for clients how to get clients, And so I want to just kind of sum everything up in this video, like as if I was speaking To my own brother, I actually have four brothers.

. I'm, the oldest of the five of us, So basically it is like break it down how I would like go through and tell my own brother right. So let's just start out the the biggest thing, and this is gonna sound super cliche.

But the number one thing you've got to do. Is you got to pick a niche? You got to pick an industry where you're gonna become the expert.. Believe me. If you don't it's. Gon na be a lot harder like three years ago, when I first started Man, it was.

It was crazy guys. I went through and I was just like yeah Well, I can help anyone and everyone.. I was helping chiropractors dentists, network marketers, real estate agents. I was like literally going through the list, and that was being all things to all people and because of that, I Wasn't able to actually see results.

So let's just get that on the way. Pick a niche pick an industry and usually easiest if you already have like relationships in that industry like, for example, in real estate, You guys know that I have my real estate marketing agency and I'm.

That's. Where I'm focused, but whether it is dental Chiropractic, it could be, like your. You know gonna focus on helping people with the Shopify stores, really whatever it is, just pick a niche and like ideally, as I mentioned, if you Have some relationships that helps out And if you don't have any relationships you feel like.

I don't, know anyone that even owns a business. Nothing like that. We'll, pick something that you're somewhat interested in. So if you're interested in like physical fitness, personal training, all that stuff.

Well kind of start diving into that world. Right then, from there Let's, talk about some free, organic ways to actually go through and get clients. So let's just say you're gonna start working with dentists.

Right, well, what you can do is you can come over here to Facebook and you & # 39. Ve also got LinkedIn right here, and you can just make a simple poll saying: hey Look. I'm looking to go through and help Dentists with their marketing and their advertising help them get more clients.

Do you know or are you or do you know any dentists right now? Obviously, in a dentist, you can also go through to Google and You could say, dentists near me, All right.. Now like this, these people like right here, top dentists, nearby best local dentists.

You can go through and see like the dentists that are already Advertising right here, because if they're already advertised, if they're already spending money, They know that, like you, don't have to go through and sell Them on the idea of hey, You should invest money on advertising on Facebook, ads on Google eyes or any of that, because they're already doing it.

Okay, so you can just call them up, say: hey! You know, how is your advertising going? Are you actually marketing? Also on Facebook, I & # 39. Ve got a Facebook marketing agency that I want to go through and help you out, and then that kind of leads into that conversation right now, when you're first getting started, it is ideal to Work with clients that are in your area, because Then you can meet with them in person.

You could just build a lot more trust and rapport right out of the gate. Okay, so, like you can go through click on these ads connect with these actual dentist offices in your areas or down here. If they're rated like on Google business right here, more than likely they had some marketing agency do that, So they understand the importance of going through and giving their best business listed online.

All right. So that's very easy. Just like go through natural conversation - and I know some of you guys are already thinking right now. Will that means are probably with a marketing see already well guys It doesn't mean that they're, doing Facebook ads or Instagram ads.

Doesn't mean they're, doing all these different things, and so you just have to start the conversation and honestly, at the beginning, You're, probably gonna suck it actually having the conversation. If you're anything like me.

, I absolutely sucked at going through and pitching and knowing exactly what the client wanted. So it took some time to actually have those conversations and Understand what they were actually looking for now, a quick tip on that.

As far as pricing goes as far as like program, You know providing your value and kind of like position yourself of like why they should pay you $ 1,000 per month or 2,000 or whatever.. The number is, you need to go through And say: unless you're gonna you're gonna charge two thousand dollars per month, right, Which, if you're starting out, I'd, probably charge more Than the 500 to 1,000 dollars per month range just because you're still trying to get that skill set right.

Well, what I would do like, for example, with with the real estate agents I work with, I go through and I present they offer with what I can actually do for them, So not just like lease generated, But like look hey, if you close the deal like If you were able to go through and get a listing and and get someone To buy a home or sell a home, how much money would you make from that? One listing Well in the real estate space is about five to ten thousand dollars on average, Okay, which a lot of agents are making a lot more than that.

. She was about three percent of the home sale price So, depending on where you're located, That can actually be quite a bit of money.. So now, if you're going through and saying hey, look, You're gonna pay me a thousand dollars per month, and I'm gonna help.

You get one more closed deal each month. This is gonna make you ten thousand dollars That $ 1,000.. It doesn't seem like a lot of money right now, Once you're getting started, and this is exactly how I was way back in the day when I first got started, You're, so focused on price, because You don't have money.

, And so you think the only thing that people think about is price Right, which, honestly guys, if you have a successful business, you really don't think about price. Okay and obviously it's. Part of the whole game, but you're, more thinking about them value and what you can get in return.

Okay, once you have a successful business like these dentists, these chiropractors, these real estate agents - They're, not as focus on price, as they are their time Right because they usually have more money than they have time at the very beginning.

You have way more time and you have no money and then it starts to shift and you have So you get not so much money, but you have money, but you don't have as much time So that's. Why? They're actually going through and hiring you out So anyway, guys getting back to some of these free client acquisition.

Methods. You've got Facebook, Make a post.. You've got LinkedIn, make a post.. You & # 39, ve got Facebook groups and guys. I know a lot of this sounds like work, but you & # 39. Ve got a hustle in the beginning.

Okay, if you're gonna get any like the first six months is going to be the hardest. Okay, it just is because you're learning, so many new skill sets You're building a personal brand. You're kind of going through and getting all this stuff moving at the same time, And so that's when it's actually going to be the hardest.

But if you hustle after that, first six months, things just start to kind of flow into your business. You're gonna get more referrals because you & # 39. Ve already had success with other clients, and things just really start to grow.

I remember when I first got started guys, those first probably eight to nine months.. Those were definitely The hardest. But if you stick with it, you're committed.. You're gonna actually see the growth you're gonna see the results So anyway go through and you're gonna find other.

Like let's say you are going with after the real estate agents., Okay, real estate agents, Okay, and I spelled that wrong.. So let's type it in right, and then you're gonna come in here and you're gonna find groups That have other real estate agents in them, See how I'm joined.

All these Facebook groups with real estate agents, because then you can go through and connect with other people That are your potential clients and yes, I get it.. These are organic. They might be a little bit slower strategies, but if you're, not gonna spend money on paid advertising.

You have to spend your time and these organic. This usually take more time, So you want to go through and connect with other potential clients in these Facebook groups. Linkedin has the same thing same types of groups.

, Just going here, type in real estate agents and Go connect with these groups. Now.. Here's, the biggest thing guys You're gonna have to get out from behind your computer. Okay, go and connect with people in real life, not just on the computer and go to like meetup calm and find other meetups of people that are in your specific industry that you want to go through and connect with and go meet them or go to a Bni.

Group. - Alright, I remember several years ago I went to a BNI group and I was like making connections and kind of meeting. All these people and BNI is basically it's, a local business networking group so like if you're in Phoenix Arizona, for example.

Well, there's, gonna be like a chiropractor or a dentist, a marketer, and they only let one of each business profession inside of this group, and Then the whole idea of this group is to help other people Expand their business and have referrals And so everyone's going there with the mindset of giving you referrals and helping you out with your business.

So it's, pretty awesome, okay, but once again You have to actually get out from behind the computer. Get out of your house and take action and do some work right here. Another great one is, if you are social, go out to parties with your friends.

You know like don't, be annoying about it Right, but just let people know what you're doing., Hey, I've got a marketing agency and I help Dennis. I help real saves. I help chiropractors. It is crazy guys Like in the real estate niche at least, and this is probably true for a lot of other ones Right.

Whenever I tell somebody I'm, not even trying to go through and get business, I actually don't like talking about business when I'm with my friends in a social setting. But ever whenever someone's like oh, What do you do? I'm.

Like I help you know real estate agents market, their business and get leads Every single time they're, like man. I know this person's real estate agent.. This person's real sage, and they send me all these referrals.

I'm, like I, don & # 39. T actually even really want these referrals right now, because that's, just like my business, a little bit different right now, but guys It's crazy. If you get out you you you take like you, just have that like perfect intro, which I've covered on other videos Which basically hey my name, is Jason Wardrop.

. I help real estate agents generate leads.. Ok, Don't, spit ball, tons and tons of information. Nobody cares and they & # 39. Ll, probably not even understand what you do at the end of it, But these are several free, organic ways to go through and get leads right.

We talked about Facebook, LinkedIn, searching on Google getting out into these networking events in a social setting. Have that perfect intro.? My name is Jason Wardrop I help boom., I hope Dennis get more patience.

. I hope chiropractors get more clients or patients or whatever They call them. You know so that is exactly what you do. Ok, then number 2. Once you get somebody to actually like. Oh man, I am interested.

I want you to help me, go through and grow. My business. There's, two ways you can go about this. One, you can say: hey, let's, go through and let's. Do a free 7-day trial. Just like a software company would and Say: hey, look! You don't have to pay me anything.

All you got to do. Is pay for the advertising and I'll run all the ads. I'll. Get all the campaign set up the lead track like everything, so you don't even have to worry about All right, So that's one way and then, but also make sure that they know.

After the seven days You're gonna probably plan and expect to actually get them on a contract and get paid. So you & # 39. Ve got that route or you can say, hey. Yes, you know, like you know, I'm, a thousand dollars per month or whatever your price point is, and I've seen people on the YouTube channel on the channel ask about how much to charge really in the beginning.

I would probably start out charging between 500 to $ 1,000 per month and then whatever they charge or whatever they want to spend on advertising. That is in addition to whatever they're paying you. So if they're, paying you 500 dollars per month, plus they want to spend 10 dollars per month on ads.

Well, that is 500 dollars is going directly to you and then ten dollars per month on ads is going directly to Facebook. Okay, it's, not in the same whole. Thing. Like you're, not taking of the $ 500. You're, not taking 300 that to go through and spin on ads and a great way to take payment.

There is a merchant processor called stripe, makes it super easy. There's, another one called PayPal. I'm sure I hope you guys have heard of it super easy, So those are great ways to get started to actually take that payment.

. Alright, so Hopefully those things helped as far as going through and getting these first clients and guys. Honestly, if you're charging, let's, say you charge $ 1,000 per month. You get 10 clients this organic way and You have a $ 10,000 per month.

Business. You don't need some 997 course.. You don't need somebody to hold your hand. We & # 39. Ll walk you through the whole thing. Just literally go through and model Exactly what I'm telling you to do right here in this video and you'll have a six-figure per year, business right! It's! Really not that difficult and then, as far as like scaling and taking like all the business administration organization operations, all that crap Once you actually have the money, Then you can go and invest in a 997 course, and you know have that.

Take you to the next level make it You know: twenty twenty-five thousand a month up to 50 and so on. Okay, now You have your first client. Okay, like okay, we'll grab this first client.. What do I do? How do I actually run ads for this client? Well, What you need to do The whole point of getting the client is to help them get more business, help them make more money, help them get more sales All right.

. Now the first thing that you need to do in order to get sales is help them generate leads. So the best way to go through and generate leads - and this is Using Arsenal right here, but you guys can use clickfunnels.

. You can use leadpages., You can use convertkit There's, a whole bunch of software's out there.. I'm, not just saying, go through and use Arsenal. However, if you are in the real estate business, I highly recommend it because we've simplified it so much for you, But what you want to do is create a simple landing page, just like this and like this, it is mobile, responsive Okay.

So if they're popping it up on their laptop desktop or mobile phone, it just adjusts to that page to that device, and You want to have some type of hook to actually get the person get their potential clients Interested to put in their Name, their email and phone to actually become a lead.

Okay.. So here's, another example very Simple right: This is for my Facebook Ads mini-course Right. You can see it's. Just a plain white boring background., I've, got a little headline, sub-headline Download.

Now they put in their email and boom. They become a lead. Okay. So, for example, like let's say you are working with a dentist. You need to think of what is the hook that is gonna bring in clients for that dentists.

Well, one thing - and this is obviously you have to brainstorm a little bit and talk with the dentist and see if they're. Okay with Offering these different hooks, but one thing you could do is say: hey Opt into getting.

You know three teeth: whitening three teeth, whitening in Phoenix, Arizona, Right and then, but like click here to like you, could do an enter to win. You could do like a sweepstakes type prize right or, if you're working with a chiropractor, maybe it's, a free, massage or 50 % off your massage or $ 20 off your first visit.

You know real estate agents. We go through and we have you know: hey. Are you looking to buy a home here it get. You know that welcome to the Phoenix homes under $ 300,000 list get them the list, so you just want to get in the mind of a dental.

A dentist client of their patient and what they want, what they'd, be most interested in and what they'd, be willing to give their contact information in order to Get whatever you're gonna be offering.

All Right so then, at this point You go through you set up a Facebook ad, Okay, which I'm, not gonna cover this video, because I have so many videos on this channel And actually I'm, set up the ad set.

The Facebook should pixel the tracking the custom, conversions Everything and then once this person opts in - and this is this one's like this page - is created in click funnels. This is an arsenal.. I have other landing pages that are created with convertkit, which is email marketing platform.

I think their basic plans like 29 bucks a month, So if you literally have zero money, but you need to have to help this person get started. You can even have them pay for the software, Say, hey, look.

You have to pay me anything just pay for the ads and then convert kid. I think it's, like 29 bucks a month for the software which, if you're really in business, and you're like if you're, a dentist chiropractor personal trainer, Whatever is 29 bucks a month.

Is really not a big cost right? So then You want to have the landing page. Have the ad going to the landing page getting that opt-in and then you want to have some sort of follow-up, so Email is a must, but then, ideally you want to have some type of text, marking follow-up for that lead, Okay and then, at the end of The day, if you cannotify that Client, so if it's, a dentist, you probably want to notify their assistant.

Okay, but obviously, when you're going through and bring this client on, you're gonna talk about all these things of like hey. Who do you want like once leads come in? Who do you want to be notified, And how do you want to like followup with them and so then their assistant at the desk once they get new lead? They can pick up the phone call that person and then see how interested they are in whatever that Client is offering.

So anyway, guys. This is literally the whole strategy. Okay, Go through get clients. Use, these free organic methods and, like I said you, don't - have to spend any money on paid advertising Until, like you've at least made 10 grand a month.

Okay, you can do all that Organically And then, once you get, those clients go through run ads for those clients, get a simple Facebook ad, a simple landing page, just like this one, a Simple email or even a text, marketing follow-up and then get a way to notify These clients that new leads are Coming in whether it is decline, themselves.

, Like you're, you know working with real estate agents. Like me, I want to notify the real estate agent. If it's, a dentist or chiropractor, They're, probably gonna be with the patient.. So you want to notify the assistant.

Ok, so just think, logically, through this whole process get the Facebook ad up the landing page. The email text, communication and the Instantly notification to whoever that needs to be They'll call follow up and that's.

It rinse and repeat, get new clients get you know, Get these campaigns running and the great thing is is once you actually have some of these campaigns that are having results and success Then go and ask your client for other referrals.

. Hey, do you know any other dentists? Do you know any other chiropractors? You know other loan officers or real sages or like anyone else that I can work with And then they give you a name or two, and then you say, oh great.

Anyone else always ask anyone else. Anyone else anyone else, because then they'll, be like oh yeah, then here's. You know this person. Well anyone else., Oh yeah. Well, though I got this pearl, I Q Zhi people.

If you kind of dig deeper, they & # 39, ll, know more and more people, So anyway, guys. I hope this helped. If you're like I got, ta buy a 997 course actually be successful. You don't. Okay, just go through use, these exact strategy, get the clients, run the asper clients, get the results, Rinse and repeat, and then once you're at a point where you're like oh man, I've got 15 to 20, clients Or I'll pay me $ 1,000, a month.

I'm, making 15 20 grand a month.. I'm, not sure how to scale. I'm, not sure how to really run the operations. The back and all those pieces, Then you can buy a 997 course and figure out all those different pieces and scale up to the next level.

All right So anyway, guys, hopefully that helped as far as going through and starting your own digital marketing agency. You no matter what niche you're in, so If you guys did enjoy this video go ahead, give it a thumbs up.

I think I include anything everything, But if you do have a question, just drop it down the comments. Like you guys know, I answer every single one of the comments on my videos And also, if you're brand new here, Make sure you subscribe and hit that notification bill, because I launched new videos Every single week on how to generate more leads.

Make more money and grow your business So with that said guys thanks so much for watching, and I will see you in the next video most of you guys, Jason worktop here and in this video I'm, going to break down how to start A digital marketing agency with no money, no course and how to get to $ 10,000 per month right now, most these videos out on YouTube.

I know everyone & # 39. S got a course for 997 or whatever the price point is, and it's kind of like some free value, and then they're trying to sell you something at the end and obviously yes, I do have a course.

I get that, but at the end of day I am NOT trying to sell my course. This is Syed right here and said: hey Jason kind of actually start an agency. So I'm, assuming a marketing agency right here with literally zero money.

Most people are like yeah just buy my 997 course with $ 2,000 upsells. I'm. Like bro did I mention I am broke AF so guys. I want to break down the whole strategy right here. Cuz it's, really not too complicated.

Now, if you want to get into like the hiring the firing they're, like all the client contracts, all like the crazy stuff that really you don't really need until you're at a ten thousand dollars per Month plus business, then that's when maybe at nine.

Ninety seven course will come in now I don't. I can't speak for everyone's course, but that's kind of how it goes right. So let me just break down how to go through and start like sigh head right here is saying, with literally zero money.

How to scale up to ten thousand dollars per month, because you do not need one of these courses. All right, I've, got person on my channel, like so many videos, showing you how to actually run ask for clients how to get clients, and so I want to just kind of sum everything up in this video, like as if I was speaking To my own brother, I actually have four brothers.

I'm, the oldest of the five of us, so basically it is like break it down how I would like go through and tell my own brother right. So let's just start out the the biggest thing, and this is gonna sound super cliche.

But the number one thing you've got to do. Is you got to pick a niche? You got to pick an industry where you're gonna become the expert. Believe me. If you don't it's. Gon na be a lot harder like three years ago, when I first started man, it was.

It was crazy guys I went through and I was just like yeah well, I can help anyone and everyone. I was helping: chiropractors dentists, network marketers, real estate agents. I was like literally going through the list, and that was being all things to all people and because of that, I wasn't able to actually see results.

So let's just get that on the way. Pick a niche pick an industry and usually easiest if you already have like relationships in that industry like, for example, in real estate, you guys know that I have my real estate marketing agency and I'm.

That's. Where I'm focused, but whether it is dental chiropractic, it could be, like your. You know gonna focus on helping people with the Shopify stores, really whatever it is, just pick a niche and like ideally, as I mentioned, if you have some relationships that helps out and if you don't have any relationships you feel like.

I don't, know anyone that even owns a business. Nothing like that. We'll, pick something that you're somewhat interested in. So if you're interested in like physical fitness, personal training, all that stuff.

Well kind of start diving into that world. Right then, from there let's, talk about some free, organic ways to actually go through and get clients. So let's just say you're gonna start working with dentists.

Right, well, what you can do is you can come over here to Facebook and you & # 39. Ve also got LinkedIn right here, and you can just make a simple poll saying: hey look. I'm looking to go through and help dentists with their marketing and their advertising help them get more clients.

Do you know or are you or do you know any dentists right now? Obviously, in a dentist, you can also go through to Google and you could say, dentists near me all right now, like this. These people like right here, top dentists, nearby best local dentists.

You can go through and see like the dentists that are already advertising right here, because if they're already advertised, if they're already spending money, they know that, like you, don't have to go through and sell Them on the idea of hey, you should invest money on advertising on Facebook, ads on Google eyes or any of that, because they're already doing it.

Okay, so you can just call them up, say: hey! You know, how is your advertising going? Are you actually marketing? Also on Facebook, I & # 39. Ve got a Facebook marketing agency that I want to go through and help you out, and then that kind of leads into that conversation right now, when you're first getting started, it is ideal to work with clients that are in your area, because Then you can meet with them in person.

You could just build a lot more trust and rapport right out of the gate. Okay, so, like you can go through click on these ads connect with these actual dentist offices in your areas or down here. If they're rated like on Google business right here, more than likely they had some marketing agency do that, so they understand the importance of going through and giving their best business listed online all right, so that's very easy.

Just like go through natural conversation - and I know some of you guys are already thinking right now. Will that means are probably with a marketing see already well guys it doesn't mean that they're, doing Facebook ads or Instagram ads.

Doesn't mean they're, doing all these different things, and so you just have to start the conversation and honestly, at the beginning, you're, probably gonna suck it actually having the conversation. If you're anything like me, I absolutely sucked at going through and pitching and knowing exactly what the client wanted.

So it took some time to actually have those conversations and understand what they were actually looking for now, a quick tip on that. As far as pricing goes as far as like program, you know providing your value and kind of like position yourself of like why they should pay you $ 1,000 per month or 2,000 or whatever the number is.

You need to go through and say unless you're gonna you're gonna charge two thousand dollars per month, right, which, if you're starting out, I'd, probably charge more than the 500 To 1,000 dollars per month range just because you're still trying to get that skill set right.

Well, what I would do like, for example, with with the real estate agents I work with, I go through and I present they offer with what I can actually do for them, so not just like lease generated, but like look hey, if you close the deal like If you were able to go through and get a listing and and get someone to buy a home or sell a home, how much money would you make from that? One listing well in the real estate space is about five to ten thousand dollars on average, okay, which a lot of agents are making a lot more than that.

She was about three percent of the home sale price. So, depending on where you're located, that can actually be quite a bit of money. So now, if you're going through and saying hey, look, you're gonna pay me a thousand dollars per month, and I'm gonna help.

You get one more closed deal each month. This is gonna make you ten thousand dollars that $ 1,000. It doesn't seem like a lot of money right now, once you're getting started, and this is exactly how I was way back in the day when I first got started, you're, so focused on price, because You don't have money, and so you think the only thing that people think about is price right, which, honestly guys, if you have a successful business, you really don't think about price.

Okay and obviously it's. Part of the whole game, but you're, more thinking about them value and what you can get in return. Okay, once you have a successful business like these dentists, these chiropractors, these real estate agents - they're, not as focus on price, as they are their time right because they usually have more money than they have time at the very beginning.

You have way more time and you have no money and then it starts to shift and you have so you get not so much money, but you have money, but you don't have as much time so that's. Why? They're actually going through and hiring you out so anyway, guys getting back to some of these free client acquisition methods.

You've got Facebook, make a post. You've got LinkedIn, make a post. You & # 39, ve got Facebook groups and guys. I know a lot of this sounds like work, but you & # 39. Ve got a hustle in the beginning.

Okay, if you're gonna get any like the first six months is going to be the hardest. Okay, it just is because you're learning, so many new skill sets you're building a personal brand. You're kind of going through and getting all this stuff moving at the same time, and so that's when it's actually going to be the hardest.

But if you hustle after that, first six months, things just start to kind of flow into your business. You're gonna get more referrals because you & # 39. Ve already had success with other clients, and things just really start to grow.

I remember when I first got started guys, those first probably eight to nine months. Those were definitely the hardest, but if you stick with it, you're committed. You're gonna actually see the growth you're gonna see the results so anyway go through and you're gonna find other.

Like let's say you are going with after the real estate agents - okay, real estate agents, okay, and I spelled that wrong. So let's type it in right, and then you're gonna come in here and you're gonna find groups that have other real estate agents in them, see how I'm joined.

All these Facebook groups with real estate agents, because then you can go through and connect with other people that are your potential clients and yes, I get it. These are organic. They might be a little bit slower strategies, but if you're, not gonna spend money on paid advertising.

You have to spend your time and these organic. This usually take more time, so you want to go through and connect with other potential clients in these Facebook groups. Linkedin has the same thing: same types of groups just going here, type in real estate agents and go connect with these groups.

Now, here's, the biggest thing guys you're gonna have to get out from behind your computer. Okay, go and connect with people in real life, not just on the computer and go to like meetup calm and find other meetups of people that are in your specific industry that you want to go through and connect with and go meet them or go to a Bni group, alright, I remember several years ago I went to a BNI group and I was like making connections and kind of meeting.

All these people and BNI is basically it's, a local business networking group so like if you're in Phoenix Arizona, for example. Well, there's, gonna be like a chiropractor or a dentist, a marketer, and they only let one of each business profession inside of this group, and then the whole idea of this group is to help other people expand their business and have referrals And so everyone's going there with the mindset of giving you referrals and helping you out with your business.

So it's, pretty awesome, okay, but once again you have to actually get out from behind the computer. Get out of your house and take action and do some work right here. Another great one is, if you are social, go out to parties with your friends.

You know like don't, be annoying about it right, but just let people know what you're doing. Hey, I've got a marketing agency and I help Dennis. I help real saves. I help chiropractors. It is crazy guys like in the real estate niche at least, and this is probably true for a lot of other ones right.

Whenever I tell somebody I'm, not even trying to go through and get business, I actually don't like talking about business when I'm with my friends in a social setting. But ever whenever someone's like oh, what do you do? I'm.

Like I help you know real estate agents market, their business and get leads every single time they're, like man. I know this person's real estate agent. This person's real sage, and they send me all these referrals.

I'm, like I, don & # 39. T actually even really want these referrals right now, because that's, just like my business, a little bit different right now, but guys it's crazy. If you get out you you you take like you, just have that like perfect intro, which I've covered on other videos which basically hey my name, is Jason Wardrop.

I help real estate agents generate leads. Ok, don't, spit ball, tons and tons of information. Nobody cares and they & # 39. Ll, probably not even understand what you do at the end of it, but these are several free, organic ways to go through and get leads right.

We talked about Facebook, LinkedIn, searching on Google getting out into these networking events in a social setting. Have that perfect intro? My name is Jason Wardrop I help boom. I hope Dennis get more patience.

I hope chiropractors get more clients or patients or whatever they call them. You know so that is exactly what you do. Ok, then number 2. Once you get somebody to actually like. Oh man, I am interested.

I want you to help me, go through and grow my business there's, two ways you can go about this. One, you can say: hey, let's, go through and let's. Do a free 7-day trial. Just like a software company would and say: hey, look! You don't have to pay me anything.

All you got to do. Is pay for the advertising and I'll run all the ads. I'll. Get all the campaign set up the lead track like everything, so you don't even have to worry about all right, so that's one way and then, but also make sure that they know.

After the seven days you're gonna probably plan and expect to actually get them on a contract and get paid. So you & # 39. Ve got that route or you can say, hey. Yes, you know, like you know, I'm, a thousand dollars per month or whatever your price point is, and I've seen people on the YouTube channel on the channel ask about how much to charge really in the beginning.

I would probably start out charging between 500 to $ 1,000 per month and then whatever they charge or whatever they want to spend on advertising. That is in addition to whatever they're paying you. So if they're, paying you 500 dollars per month, plus they want to spend 10 dollars per month on ads.

Well, that is 500 dollars is going directly to you and then ten dollars per month on ads is going directly to Facebook. Okay, it's, not in the same whole thing like you're, not taking of the $ 500. You're, not taking 300 that to go through and spin on ads and a great way to take payment.

There is a merchant processor called stripe, makes it super easy there's, another one called PayPal. I'm sure I hope you guys have heard of it super easy, so those are great ways to get started to actually take that payment.

Alright, so hopefully those things helped as far as going through and getting these first clients and guys. Honestly, if you're charging, let's, say you charge $ 1,000 per month. You get 10 clients this organic way and you have a $ 10,000 per month.

Business you don't need some 997 course. You don't need somebody to hold your hand. We & # 39. Ll walk you through the whole thing. Just literally go through and model exactly what I'm telling you to do right here in this video and you'll have a six-figure per year, business right! It's! Really not that difficult and then, as far as like scaling and taking like all the business administration organization operations, all that crap once you actually have the money, then you can go and invest in a 997 course, and you know have that.

Take you to the next level make it you know: twenty twenty-five thousand a month up to 50 and so on. Okay, now you have your first client. Okay, like okay, we'll grab this first client. What do i do? How do I actually run ads for this client? Well, what you need to do the whole point of getting the client is to help them get more business, help them make more money, help them get more sales all right now.

The first thing that you need to do in order to get sales is help them generate leads. So the best way to go through and generate leads - and this is using Arsenal right here, but you guys can use clickfunnels.

You can use leadpages, you can use convertkit there's, a whole bunch of software's out there. I'm, not just saying, go through and use Arsenal. However, if you are in the real estate business, I highly recommend it because we've simplified it so much for you, but what you want to do is create a simple landing page, just like this and like this, it is mobile, responsive okay.

So if they're popping it up on their laptop desktop or mobile phone, it just adjusts to that page to that device, and you want to have some type of hook to actually get the person get their potential clients interested to put in their Name, their email and phone to actually become a lead.

Okay, so here's, another example very simple right: this is for my Facebook Ads mini-course right. You can see it's. Just a plain white boring background. I've, got a little headline, sub-headline download.

Now they put in their email and boom. They become a lead okay. So, for example, like let's say you are working with a dentist. You need to think of what is the hook that is gonna bring in clients for that dentists.

Well, one thing - and this is obviously you have to brainstorm a little bit and talk with the dentist and see if they're. Okay with offering these different hooks, but one thing you could do is say: hey opt into getting.

You know three teeth: whitening three teeth, whitening in Phoenix, Arizona, right and then, but like click here to like you, could do an enter to win. You could do like a sweepstakes type prize right or, if you're working with a chiropractor, maybe it's, a free, massage or 50 % off your massage or $ 20 off your first visit.

You know real estate agents. We go through and we have you know: hey. Are you looking to buy a home here it get. You know that welcome to the Phoenix homes under $ 300,000 list get them the list, so you just want to get in the mind of a dental.

A dentist client of their patient and what they want, what they'd, be most interested in and what they'd, be willing to give their contact information in order to get whatever you're gonna, be offering all Right so then, at this point you go through you set up a Facebook ad, okay, which I'm, not gonna cover this video, because I have so many videos on this channel and actually I'm, set up the ad set.

The Facebook should pixel the tracking the custom, conversions everything and then once this person opts in - and this is this one's like this page - is created in click funnels. This is an arsenal. I have other landing pages that are created with convertkit, which is email marketing platform.

I think their basic plans like 29 bucks a month, so if you literally have zero money, but you need to have to help this person get started. You can even have them pay for the software, say, hey, look.

You have to pay me anything just pay for the ads and then convert kid. I think it's, like 29 bucks a month for the software which, if you're really in business, and you're like if you're, a dentist chiropractor personal trainer, whatever is 29 bucks a month.

Is really not a big cost right? So then you want to have the landing page. Have the ad going to the landing page getting that opt-in and then you want to have some sort of follow-up, so email is a must, but then, ideally you want to have some type of text, marking follow-up for that lead, okay and then, at the end of The day, if you cannotify that client, so if it's, a dentist, you probably want to notify their assistant.

Okay, but obviously, when you're going through and bring this client on, you're gonna talk about all these things of like hey. Who do you want like once leads come in? Who do you want to be notified, and how do you want to like followup with them and so then their assistant at the desk once they get new lead? They can pick up the phone call that person and then see how interested they are in whatever that client is offering.

So anyway, guys. This is literally the whole strategy. Okay, go through get clients, use these free, organic methods and, like I said you, don't have to spend any money on paid advertising until, like you've at least made 10 grand a month.

Okay, you can do all that organically and then once you get, those clients go through run ads for those clients, get a simple Facebook ad, a simple landing page, just like this one, a simple email or even a text, marketing follow-up and then get a way to Notify these clients that new leads are coming in, whether it is decline themselves.

Like you're, you know working with real estate agents. Like me, I want to notify the real estate agent. If it's, a dentist or chiropractor, they're, probably gonna be with the patient. So you want to notify the assistant.

Ok, so just think, logically, through this whole process get the Facebook ad up the landing page. The email text, communication and the instantly notification to whoever that needs to be they'll call follow up and that's.

It rinse and repeat, get new clients get you know, get these campaigns running and the great thing is is once you actually have some of these campaigns that are having results and success then go and ask your client for other referrals.

Hey, do you know any other dentists? Do you know any other chiropractors? You know other loan officers or real sages or like anyone else that I can work with and then they give you a name or two, and then you say, oh great.

Anyone else always ask anyone else. Anyone else anyone else, because then they'll, be like oh yeah, then here's. You know this person well anyone else, oh yeah! Well, though I got this pearl, I Q Zhi people.

If you kind of dig deeper, they & # 39, ll, know more and more people, so anyway, guys. I hope this helped. If you're like I got, ta buy a 997 course actually be successful. You don't. Okay, just go through use, these exact strategy, get the clients, run the asper clients, get the results, rinse and repeat, and then once you're at a point where you're like oh man, I've got 15 to

Source : Youtube
 

SEO, social media marketing, email marketing, PPC advertising. Where do you start and how do you use these to get more traffic to your website? If you're a beginner to digital marketing and you want to cut through the noise, then keep watching because I'm going to show you how all of these work based on a decade of experience rather than just theory.

Stay tuned. [music] What's up marketers, Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Today, I'm going to share 7 digital marketing strategies that I have personally used and gotten results with.

And if there's only one thing that you take away from this video, it's to not try all of these at once. Instead, pick one of these strategies, experiment and master the channel before moving on to the next.

Let's get to it. So before we dig into these strategies, you need to make sure that you're adopting today's mindset of the consumer. Today, we live in a "content first" world. People are looking for information before they buy.

So you need to really put yourself in the buyer's shoes rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people rather than trying to cold sell them.

When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust. The best part is that you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs.

Alright, so the first internet marketing strategy is blogging with SEO in mind. Now, blogging isn't writing about what you did today or even something more noble like an epiphany you had. That's a diary.

But don't get me wrong. This kind of content can work well if you have an existing and loyal audience. But for most of us that just want to get more traffic, leads, and sales we need to intentionally target problems that your target audience wants to solve.

In the world of blogging, this whole process can be summed up as a technique called keyword research. Let me show you two clear-cut examples on how keyword research works. In the first example, let's say you sell physical products like computer parts and accessories.

What do you think future customers might be searching for in Google? Probably questions like: Why is my computer so slow? How to build a computer? How to speed up a computer? These are all very real problems and people are looking for solutions.

In fact, Ahrefs' Keywords Explorer tells us that these exact search queries get tens of thousands of searches each month. Now, the best part about these specific queries is that you can help people solve their problems, while integrating products from your store in the content.

"Why is my computer so slow" could come down to a hard drive, CPU, or ram problem. So help your readers diagnose the problem and offer product solutions within your post. "How to build a computer" would be a super easy plug for any computer components.

They're already showing intent to build, so it's unlikely that they've already purchased parts and peripherals. Alright, second example. Let's say you're a real estate agent and you're compensated when someone buys, sells, or rents a property.

Now, the thing that most agents do is boast about how many homes they've sold or how they won an award that you nor I have never heard of. My point is that the average buyer or seller doesn't care.

And to prove my point, no one is searching for things like: which realtor won the most awards in New York? But again, potential customers are looking for solutions to their problems. Problems like: How to invest in real estate? How to buy a house? What credit score is needed to buy a house? And again, these all have the potential to attract a massive audience.

By ranking in Google for something like "how to invest in real estate," you're now attracting potential buyers with deep pockets and they likely have intent to buy. Content on "how to buy a house" would likely require the work of an agent at some point, which could be you.

"What credit score is needed to buy a house" is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank, you'll be getting free, consistent and passive traffic from Google.

If you're new to SEO, I highly recommend watching our SEO for beginners video, which will give you a nice overview of what SEO is, how it works, and how you can get it to work for you. I'll also link up some additional resources on doing keyword research that grows traffic and revenue, as well as a video on how to write a blog post with SEO in mind.

For now, let's move on to the second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in existence. To top that off, video carousels nearly doubled in 2017 in Google's search results.

Video isn't just the future. It's the present. And the same principle of helping potential customers works for video too. When people go to video search engines like YouTube, they're looking to find answers to their questions.

For example, if you bought a so-called "new" iPhone X on eBay, you might search for "iPhone X unboxing" and see if all of the contents are in the box. And according to Ahrefs' Keywords Explorer, 108,000 searches are happening each month globally on YouTube alone for this keyword.

In fact, this video that you're watching right now was chosen because I can see that people are specifically looking for digital marketing tutorials for beginners. To come up with topic ideas that people are searching for in your niche, head over to Ahrefs' Keyword Explorer, switch the search engine to YouTube and search for a broad keyword in your niche.

Let's use "makeup" as an example. Now, "makeup" as a standalone keyword isn't a problem. So let's go to the Questions report, where you can see popular questions people are searching for on your topic.

And right away, you'll see great topic ideas like "how to clean makeup brushes" and how to cover acne with makeup. Now, when you're creating these videos, try and keep the fluff out and pack in as much necessary value as possible.

Doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our videos show how our SEO tools can help, it's led to thousands of new paying leads and customers, specifically mentioning that they found us through YouTube.

Most of our video growth was done through YouTube SEO, so I'll leave links to a tutorial to help you rank your videos and get more views. Next up is social media marketing. Rather than covering every social media network, I want to pass on a couple of important tips that will help you grow your social channels.

The first is to focus on just one social media channel when you're just starting out. It takes time to build a following. But numbers aren't everything. What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted.

So which social media marketing channel do you choose? That leads us into the second tip, which is to go where your target audience is and cater to the platform. If you have to choose just one social network, it's not about choosing the one with the most active users.

It's all about understanding the audience that's there and if you can serve the reason for them being there. You really need to think about why someone is logging into the specific social media network.

For example, people usually go to YouTube to learn how to do something, or to be entertained. But Facebook is different. Think about it. Have you ever logged onto Facebook, hoping that you would see an unboxing tutorial? Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer that's 97% off, only for the next 37 minutes? Probably not.

People don't check Facebook with credit card in hand. People like and share things that are helpful, interesting, shocking or funny. So if you are going to try and bring people into your world, present your message as a story, video, or something else that will likely stand out from the endless feed of vacation vanity shots.

Pinterest on the other hand is primarily a social search engine where people can control what they want to search for. The primary intent of users on this platform is to get inspired, learn things, and plan to do things.

So create content that caters to their intent for being there. So if this is your audience, take advantage of a less competitive landscape from both an ads and organic perspective. Speaking of ads, that's the next digital marketing strategy on the list for today.

When it comes to paid advertising, please do not throw your money blind into an ad network because you read that it was good. What works for one person won't necessarily work for the next person.

Instead, think about the ABCs of paid advertising. A is for audience, B is for budget and C is for commerciality. We've already covered the audience part. You want to engage on social networks where your target audience hangs out.

Budget is the next one. Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions. The more advertisers there are, the more expensive it gets for you and I.

So let's say you're in the ultra competitive industry of conference calling. If we search for that keyword in Keywords Explorer with Google set as the search engine, you'll see that the cost per click from Google Ads is $20! If you have an ad budget of let's say $1,000 per month, then you'd only be able to get 50 clicks before your budget was depleted.

Instead, you can do two things: The first option is to look for keywords that have a lower cost per click. Just go to the Phrase match report to see all keywords in our keyword database that contain your target keyword.

Next, set a filter to only show keywords that have a maximum cost per click of something lower like $5. From here, you can filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.

This one for a "conference call app" might be a good one since it's a quarter of the price. Another benefit is that the reason behind the searcher's query is more clear. Someone searching for this is clearly looking for an app that does conference calls, whereas someone searching for just "conference call" could be looking for many different things.

The second thing you can do is experiment with less popular ad platforms where your target audience might be. Finally is commerciality. Now, all major ad platforms are able to bring ROI for their advertisers.

Otherwise, they wouldn't exist. But you have to find a way to bridge the gap between the intent of the platform and how you monetize your products. And the solution is going to be content. For example, let's say you sell boutique furniture and think that Pinterest will be a good platform to run some ads.

In my opinion, it wouldn't be a good idea to advertise a bunch of links to high-end furniture like couches and dining tables. Instead, blog posts could work really well here since people log on to Pinterest mainly to get inspired, and learn new things.

Here's what that bridge might look like. Pinterest ads would be the discovery tool. You pay them money and they'll show your pin. The bridge would then be a helpful blog post on let's say, "11 Interior Design Tips For Your Living Room That Won't Break the Bank.

" And within that content, you could showcase your products where it supports the tip you're speaking of. Nail the ABCs of paid ads, and increase your chances of actually converting your hard earned dollars into ROI.

Next up is one of my favorites and that's podcasts. Now, there are two ways to look at podcasts. First is to create your own and the second is to be interviewed on someone else's podcast. Creating your own podcast can be great for brand and building an audience.

But if you're just starting out, it can take quite a bit of time to get any sort of traction. Getting interviewed on podcasts is a different story. Podcasters are always looking for interesting people to interview.

Even if you don't have a ton of experience in the online world, your offline experiences and expertise could be a great way to land yourself a position on a popular podcast. Now, if you don't know which podcasts you should approach, an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry that has been interviewed.

Looking at the podcast page for Entrepreneur on Fire, you'll see this episode with Jim Kwik. Now, if we click through to the interview, you'll notice two things. The first is that the guest's name is in the title.

This is very common for podcast interviews. Second is the link on the page. The host will almost always link to the guest's home page in the show notes. Knowing this, we can use a tool like Ahrefs' Site Explorer to find all podcasts they've been interviewed on.

So I'll enter in jimkwik.com and I'll also set the search mode to a URL search so we can find pages that are linking specifically to the homepage. Once the overview page loads, go to the backlinks report, which will show you all of the pages that are linking to this URL.

Finally, let's use the Include search and type in Jim Kwik. And to keep our results super relevant, I'm going to set the filter to search for his name only in the titles of the referring pages.

And we now have around 120 podcasts we can pitch to get interviewed. So filter through relevant podcasts, and pitch the host as to why they should interview you and the value you can give to their audience.

Next on the list is email marketing. If you've ever looked into email marketing, then you've probably heard people claiming that "email is king." But I promise you that once you get into it, you'll quickly discover that it's not as turnkey as online gurus make it sound.

And don't get me wrong. Email marketing is great. But first, you need traffic to get email subscribers. It also requires opt-in forms to turn a visitor into a subscriber. In my opinion, email is a great long play to build connection with your audience and and even sell high ticket items.

So my tip for you on email marketing is quite simple: First, focus on building your email list from day one. It's important and you might as well collect emails from interested people from the start, even if it's not a substantial list.

But be realistic with your goals and as you build your audience, put more time into your email list and see how it can serve your business. The final strategy is to use forums and community boards. Community forums like Quora, Reddit, and Facebook are great promotion channels.

But before you go off and start posting links to your product pages, there are a few things you need to understand. And these are all based around the unspoken rules of spam. First: don't promote your products or services pages within these groups.

The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place to share your expertise, build relationships and help others. Second: use links to your content sparingly.

If you're constantly posting links to your blog and have justified in your head that that this is non-promotional, then you're most likely wrong. Links can be more appropriate based on the network you're posting on.

For example, Quora generally has longer answers, and linking to your content where it supports your point is a good idea. Facebook groups on the other hand are a different story. Let's say you're a real estate agent and you join a "first time homebuyers" group on Facebook.

If someone asks a question like: "I'm looking to buy my first home and was wondering if I can even get a mortgage?" Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link to someone else's affordability calculators or offer introductions to b-lenders.

The point is that helping first will go a lot farther than self-promotional content that can taint your reputation. Now, I'd love to hear from you. Which digital marketing strategy do you think is most effective in online marketing? Let me know in the comments and if you enjoyed this video, then make sure to like, share and subscribe for more actionable SEO and marketing tutorials.

So keep grinding away, focus on one marketing channel before trying the next, and I'll see you in the next tutorial. SEO social media marketing email marketing PPC advertising where do you start and how do you use these to get more traffic to your website if you're a beginner to digital marketing and you want to cut through the noise then keep watching because I'm gonna show you how all of these work based on a decade of experience rather than just theory stay tuned what's up marketers samo here with HFS the SEO tool that helps you grow your search traffic research of competitors and dominate your niche today I'm gonna share 7 digital marketing strategies that I have personally used and gotten results with and if there's only one thing that you take away from this video it's to not try all of these at once instead pick one of these strategies experiment and master the channel before moving on to the next let's get to it so before we dig into these strategies you need to make sure that you're adopting today's mindset of the consumer today we live in a Content first world people are looking for information before they buy so you need to really put yourself in the buyers shoes rather than allowing yourself to get blinded by how great you think your products and services are the mentality you need to adopt is to help people rather than trying to cold sell them when you help people solve problems through free and valuable content that is relevant to your business you reach larger audiences and build trust the best part is that you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs all right so the first internet marketing strategy is blogging with SEO in mind now blocking isn't writing about what you did today or even something more noble like an epiphany you had that's a diary but don't get me wrong this kind of content can work well if you have an existing and loyal audience but for most of us that just want to get more traffic leads and sales we need to intentionally target problems that your target audience wants to solve in the world of blogging this whole process can be summed up as a technique called keyword research let me show you two clear-cut examples on how keyword research works in the first example let's say you sell physical products like computer parts and accessories what do you think future customers might be searching for in Google probably questions like why is my computer so slow how did they the computer how to speed up a computer these are all very real problems and people are looking for solutions in fact HF keywords explorer tells us that these exact star Tori's get tens of thousands of searches each month now the best part about these specific queries is that you can help people solve their problems while integrating products from your store in the content why is my computer so slow could come down to a hard drive CPU or RAM problem so help your readers diagnose the problem and offer product solutions within your post how to build a computer will be a super easy plug for any computer components they're already showing intent to build so it's unlikely that they've already purchased parts and peripherals alright second example let's say you're a real estate agent and you're compensated when someone buys sells or rents the property now the thing that most agents do is boast about how many homes they've sold or how they want an award that you nor I have never heard of my point is that the average buyer or seller doesn't care and to prove my point no one's searching for things like which realtor won the most awards in New York but again potential customers are looking for solutions to their problems problems like how to invest in real estate how to buy a house what credit score is needed to buy a house and again these all have the potential to attract a massive audience by ranking in Google for something like how to invest in real estate you're now attracting potential buyers with deep pockets and they likely have intend to buy content on how to buy a house would likely require the work of an agent at some point which could be you what credit score is needed to buy a house is a great way to show that your knowledge and intentions go beyond making a sale the best thing about blogging for SEO is that once you rank you'll be getting free consistent and passive traffic from Google if you're new to SEO I highly recommend watching our SEO for beginners video which will give you a nice overview of what SEO is how it works and how you can get it to work for you I'll also link up some additional resources on doing keyword research that grows traffic and revenue as well as a video on how to write a blog post with SEO in mind for now let's move on to the second strategy which is to invest in video content specifically on YouTube YouTube is the second most visited search engine in existence to top that off video carousels nearly doubled in 2017 in Google search results video isn't just the future it's the present in the same principle of helping potential customers works for video - when people go to video search engines like YouTube they're looking to find answers to their questions for example if you bought a so-called new iPhone X on eBay you might search for iPhone X unboxing and see if all the contents are in the box and according to HFS keywords Explorer 108 thousand searches are happening each month globally on YouTube alone for this keyword in fact this video that you're watching right now was chosen because I can see that people are specifically looking for digital marketing tutorials for beginners to come up with topic ideas that people are searching for in your niche head over to HF keywords Explorer switch the search engine to youtube and search for a broad keyword in your niche let's use makeup as an example now makeup as a standalone keyword isn't a problem so let's go to the questions report where you can see popular questions people are searching for on your topic and right away you'll see great topic ideas like how to clean makeup brushes and how to cover acne with makeup now when you're creating these videos try and keep the fluff out and pack in as much necessary value as possible doing this has helped us grow our YouTube views to over 150,000 views per month and best of all since all of our videos show how our SEO tools can help it's led to thousands of new paying leads and customers specifically mentioning that they found us through YouTube most of our video growth was done through YouTube SEO so I'll leave links to a tutorial to help you rank your videos and get more views next up is social media marketing rather than covering every social media network I want to pass on a couple of important tips that will help you grow your social channels the first is to focus on just one social media channel when you're just starting out it takes time to build a following but numbers aren't everything what you want is a loyal following when you dip your toes into every possible social media network out there your attention gets divided and the results get diluted so which social media marketing channel do you choose that leads us into the second tip which is to go where your target audience is and cater to the platform if you have to choose just one social network it's not about choosing the one with the most active users it's all about understanding the audience that's there and if you can serve the reason for them being there you really need to think about why someone is logging into the specific social media network for example people usually go to youtube to learn how to do something or to be entertained but Facebook is different think about it have you ever logged onto Facebook hoping that you would see an unboxing tutorial or better yet have you ever opened your Facebook app hoping you would find a limited time offer that's 97 percent off only for the next 37 minutes probably not people don't check Facebook with credit card in hand people like and share things that are helpful interesting shocking or funny so if you're going to try and bring people into your world present your message as a story video or something else that will likely stand out from the endless feed of vacation vanity shots Pinterest on the other hand is primarily a social search engine where people can control what they want to search for the primary intent of users on this platform is to get inspired learn things and plan to do things so create content that caters to their intent for being there so if this is your audience take advantage of a less competitive landscape from both in ads and organic perspective speaking of ads that's the next digital marketing strategy on the list for today when it comes to paid advertising please do not throw your money blind into an ad network because you read that it was good what works for one person won't necessarily work for the next person instead think about the ABCs of paid advertising it is for audience B is for budget and C is for commercial t we've already covered the audience part you want to engage on social networks for your target audience hangs out budget is the next one bloomberg reported that Google and Facebook owned a combined 58% of the 111 billion dollar market now the way ads work are usually based on auctions the more advertisers there are the more expensive it gets for you and I so let's say you're in the ultra competitive industry of conference calling if we search for that keyword in keywords explore with Google set as the search engine you'll see that the cost per click from Google Ads is 20 dollars if you have an ad budget of let's say a thousand dollars per month and he'd only be able to get fifty clicks before your budget was depleted instead you can do two things the first option is to look for keywords that have a lower cost per click just go to the phrase match report to see all keywords in our keyword database that contain your target keyword next set a filter to only show keywords that have a maximum cost-per-click of something lower like five dollars from here you can filter through the list and see if there's some more lucrative opportunities rather than spending $20 per click this one for a conference call app might be a good one since it's a quarter of the price another benefit is that the reason behind the searches query is more clear someone searching for this is clearly looking for an app that does conference calls whereas someone searching for just conference call could be looking for many different things the second thing you can do is experiment with less popular ad platforms where your target audience might be finally is commerciality now all major ad platforms are able to bring ROI for their advertisers otherwise they wouldn't exist but you have to find a way to bridge the gap between the intent of the platform and how you monetize your products in the solution it's gonna be content for example let's say you sell boutique furniture and think that Pinterest will be a good platform to run some ads in my opinion it wouldn't be a good idea to advertise a bunch of links to high-end furniture like couches and dining tables instead blog posts could work really well here since people log on to Pinterest mainly to get inspired and learn new things here's what that bridge might look like Pinterest ads would be the discovery tool you pay the money and they'll show your pin the bridge would then be a helpful blog post on let's say 11 interior design tips for your living room that won't break the bank and within that content you could showcase your products where it supports the tip you're speaking of nail the ABCs of paid ads and increase your chances of actually converting your hard-earned dollars into ROI next up is one of my favorites and that's podcasts now there are two ways to look at podcasts first is to create your own and the second is to be interviewed on someone else's podcasts creating your own podcast can be great for brand and building an audience but if you're just starting out it can take quite a bit of time to get any sort of traction getting interviewed on podcast is different story podcasters are always looking for interesting people to interview even if you don't have a ton of experience in the online world your offline experiences and expertise could be a great way to land yourself a position on a popular podcast now if you don't know which podcasts you should approach an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry that has been interviewed looking at the podcast page for entrepreneur on fire you'll see this episode with jim quick now if we click through to the interview you'll notice two things the first is that the guest name is in the title this is very common for podcast interviews second is the link on the page the host will almost always link to the guest home page in the show notes knowing this we can use a tool like HR site Explorer to find all podcasts they've been interviewed on so I'll enter in Jim quick comm and I'll also set the search mode to a URL search so we can find pages that are linking specifically to the home page once the overview page loads go to the backlinks report which will show you all of the pages that are linking to this URL finally let's use the include search and type in Jim quick and to keep our results super relevant I'm gonna set the filter to search for his name only in the titles of the referring pages and we now have around 120 podcasts we can pitch to get interviewed so filter through relevant podcasts and pitch the host as to why they should interview you and the value you can give to their audience next on the list is email marketing if you've ever looked into email marketing then you've probably heard people claim that email is king but I promise you that once you get into it you'll quickly discover that it's not as turnkey as online gurus make it sound now don't get me wrong email marketing is great but first you need traffic to get email subscribers it also requires opt-in forms to turn a visitor into a subscriber in my opinion email is a great long play to build connection with your audience and even sell high ticket items so my tip for you on email marketing is quite simple first focus on building your email list from day one it's important and you might as well collect emails from interested people from the start even if it's not a substantial Asteria listing with your goals and as you build your audience put more time into your email list and see how it can serve your business the final strategy is to use forums and community boards community forums like Korra Reddit and Facebook are great promotion channels but before you go off and start posting links to your product pages there are a few things you need to understand and these are all based around the unspoken rules of spam first don't promote your products or services pages within these groups the intent of users on these platforms is to learn not to be sold to directly instead think of these networks as a place to share your expertise build relationships and help others second use links to your content sparingly if you're constantly posting links to your blog and have justified in your head that this is not promotional then you're most likely wrong links can be more appropriate based on the network you're posting on for example Cora generally has longer answers and linking to your content where it supports your point is a good idea Facebook groups on the other hand are a different story let's say you're a real estate agent and you join a first-time homebuyers group on Facebook if someone asks a question like I'm looking to buy my first home and was wondering if I can even get a mortgage now if every agent on that group post links to their website can you see how spammy that could get instead it would make sense to post a link to someone else's affordability calculators or offer introductions to be lenders the point is that helping first will go a lot farther than self promotional content that can taint your reputation now I'd love to hear from you which digital marketing strategy do you think is most effective in the online marketing let me know in the comments and if you enjoyed this video then make sure to like share and subscribe for more actionable SEO and marketing tutorials so keep grinding away focus on one marketing channel before trying the next and I'll see you in the next tutorial

Source : Youtube
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